
Today, lovers and sellers of books in Britain and Ireland have cause for celebration as March 4th has been designated World Book Day 2010 in the British Isles. The rest of the book-loving world will celebrate World Book Day on April 23rd. How come the British and Irish get to celebrate their collective love of books early, I hear you ask? Well, first let me tell you a little about the significance of April 23rd in literary circles. Both Miguel de Cervantes and William Shakepeare died on April 23rd 1616, although Shakespeare died ten days later as Spain was using the Gregorian calendar while England was using the Julian calendar. Although Shakespeare’s date of birth is not known, it is also given as April 23rd, which was also the date of Vladimir Nabokov’s birth. In 1920s Spain, women began to give books as presents to their lovers every April 23rd to complement the roses that men had been giving for centuries. Every year, 400,000 books are sold in Catalonia at the end of April, representing a whopping half of all books sold throughout the year. In recognition of all these April 23rd literary goings on, UNESCO decided to launch World Book Day on this date in 1995. The day is primarily aimed at schoolchildren in Britain and Ireland but, as it often coincides with the Easter holidays there, it takes place on the first Thursday in March instead
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